Why make art if everything has been done already?
Option one: be about new media and technologies and how they affect human interactions. I found myself helpless against computer programmers or engineers who have the knowledge. I don't have money to hire professionals so my only chance is mock ups of projects.
Option two: be about ideas and put technology secondary. As an artist I need to find a common language with the audience, maybe not anything new but what the audience wants to consume. Alexandre Singh talked about artwork as a recognizable and pleasant encounter bearing a subversive message. This leads to option three
Option Three: the agenda work. Sometimes an easy to describe agenda is unattractive, people want poetry rather than journalism. There are so many issues in the world that deserve attention but how accurately or attractively can art engage the public in them?
Quotes:
1) "Painting, or all art, has now become completely a game by which man distract himself... and the artist must really deepen the game to be any good at all." Francis Bacon, Sarah Thornton, Seven Days In the Art World.
2) "They want a total disaster, lots of blood and to yell, "Drag him off!" Or they want record prices, great excitement, lots of laughs - a happy night at the theater." Christopher Burge, Sarah Thornton, Seven Days In the Art World.
Sarah Thornton, Seven Days In the Art World.
Works
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